This year’s IBC show in Amsterdam is expected to pass 50,000 visitors for the first time.
By this morning, the show’s organisers had counted 49,911 visitors, already 2.2% up on the final number last year.
IBC CEO Mike Crimp said that the IBC has taken an option on building an additional 6,000 square meters of pavilion space adjacent to Hall 2, where the existing Connected World exhibition space is located, giving it expansion space if necessary.
